In the movie ‘Minority Report’
Steven Spielberg envisions a future where every crime in predicted before it
happens and you have ‘precrime’ teams (read Tom Cruise) to take preventive
measures. As part of the plot he relies on three psychics as the deus ex machine
to resolve the problem of seeing the future.
Fast forward to 2011 and you will
find that Predictive Analytics is being used by LAPD to locate crime hotspots
in the city. LAPD doesn’t need any psychics to tell them the location of the
crime. Letting analytics sift through the mountains of data helps them predict
the location of crime and the beat officers are accordingly deployed at the
hotspots. The new tool of analytics empowers the police to take preventive
measures to deter such crimes.
It is not just
criminology, but Analytics has pervaded into every aspect of our lives and is
bringing about a transformation we couldn’t have imagined. When you purchase
from a large retailer like Wal-Mart, based on your shopping behavior gauged
through analytics, systems can accurately present you with the most cost-saving
coupons that you would exercise. It can even suggest you items for purchase
that you would have never thought of, but which go with your purchase. Telecom
providers who are regularly calling their customers with the best call plans
based on their current usage. However annoying the calls get, their
recommendations bring tangible savings when implemented. Blame Analytics for
their foresight.
With its
capabilities, Analytics is not just benefiting the common man, but is helping
global MNCs to finding better solutions for their customers.
http://www.computerworlduk.com/in-depth/applications/3318830/real-life-minority-report-analytics-assist-police-in-detecting-crime/
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